Hansa Cequity, India’s first customer marketing company will now work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.The company also had recently conducted its Data Driven CMO conference in Mumbai.
Hansa Cequity, India’s first customer marketing company headquartered in Mumbai, has announced that it has joined the Adobe Solution Partner Program as a Business Level Partner. This will allow Hansa Cequity to work more closely with Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.
Hansa Cequity will use Adobe Marketing Cloud solutions such as Adobe Audience Manager (a data management platform), Adobe Analytics (a leading marketing analytics solution), Adobe Campaign (for multi-channel campaign management), to provide integrated customer marketing solutions to its clients in retail, automotive, banking and travel and hospitality domains. In strengthening its relationship with Adobe, Hansa Cequity will receive greater levels of support from Adobe and in turn be able to pass that along to its clients.
“Hansa Cequity is excited to build our relationship with Adobe, and in signing this enterprise agreement, we will have a great Digital Technology partner in Adobe as we continue to expand as a full service Customer Experience Management Company,” said S Swaminathan, CEO and Co-Founder, Hansa Cequity.
“With customer centricity gradually becoming an integral part of organisational thinking, marketers are looking to partner who can provide integrated services for enhancing their customer’s experience. And that is what we aim to achieve with this partnership,” added, Ajay Kelkar, COO and Co-Founder, Hansa Cequity.
Commenting on the partnership Umang Bedi, MD – South Asia, Adobe Systems said, “Hansa Cequity has been one of the pioneers of data-driven marketing in India. This partnership will enable customers to act on the insights to deliver differentiated customer experiences in this rapidly changing digital world.”
The Adobe Solution Partner Program is designed to create a successful relationship between Adobe and digital marketing companies to help build customer experience solutions and facilitate exchange of resources and support.