The Grand Finale of the second season of ‘Media Ke Surtaj’ was held in Mumbai. Organized by SPN’s music cluster channels, Sony MIX and Sony ROX HD and hosted by RJ Salil.
A Karaoke competition amongst media professionals, Media Ke Surtaj, brought out hidden singing talent among media agency professionals. The audition rounds were held across Delhi, Mumbai and Bangalore in agencies like OMD, Carat, Lodestar, Initiative, Publicis, Madison, ZenithOptimedia and GroupM between March 15 to 24, 2017. Elevated levels of enthusiasm and participation were displayed among all the participants and 180 contestants were shortlisted for the finale.
The winners were selected in two categories namely, the Popular choice and the Critics’ choice. The popular choice category winners were selected based on the maximum votes received. The jury for the Critics’ Choice Awards included the masters of the industry including music composer Ajay Singha and singer Ash King, among others.
The Popular Choice Solo winner, Pankaj Dobhal from ZenithOptimedia, said, “I had not expected to win a singing competition my entire life. Doing something beyond your daily routine feels great and I would like to thank everyone who voted for me and had faith in my voice.” With all excitement, Critics’ choice Duet winners, Craig Viegas & Prachi Kalkar, GroupM said, “Singing has always been our hobby, never knew that it would get us such a big reward. We would like to thank Sony MIX for this initiative and giving us such a great platform to showcase our hidden talents.” Apart from these, Popular choice Duet category winners were Ashish Rane & Neelam Shridhankar from Carat Media and the Critics’ choice Solo category award was bagged by Gaurav Chopra from GroupM.
Neeraj Vyas, Senior EVP & Business Head – Max Cluster & Sony Mix, Sony Pictures Networks India (SPN) said, “I feel, for most of us music is an integral part and one of the key drivers in our daily lives. Hence, we decided to use this musical platform to encourage media professionals to showcase their hidden talent while they get a break from their daily routine. We at SPN were elated with the first season of Media Ke Surtaj and extremely overwhelmed with the response received in this second season as well and will hopefully expand to new horizons soon.”